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Full Service

Since 1922, Laurel Grocery has been a family-owned wholesaler serving the needs of family-owned retailers. In addition to being a full-service wholesale supplier of groceries, meat, produce, supplies, and general merchandise, Laurel Grocery offers many services to our retailers.To view a sample click on the title or image of what you are looking for.


Advertising & Marketing

Laurel Grocery provides a wide range of Marketing and Advertising services.  A variety of print ad formats are available to Laurel customers, including our 4 page broadsheet ad which gives retailers the ability to make full color changes to the front and back page of the ad.  Also available are ad shelf signs, bib tags, window signs, bag stuffers, and ROP design services. 


Laurel is also capable of doing a full-scale ad distribution evaluation for your store, including newspaper distribution, as well as solo mail and shared mail (availability varies by area). 


As consumers increasingly prefer to receive their content digitally, Laurel is proud to offer a full-scale digital marketing program, Digital Fusion.  Digital Fusion includes store websites, e-Blasts, Text Messages, Digital Signage, Beacon Technology, Online Shopping, Digital Coupons, and much more.  No other program in the industry compares to the feature set included in our Digital Fusion package.

Customer Service

Laurel Grocery Customer Service is here to meet all of our customer’s needs and to resolve any issues that they may have with an enthusiastic and pleasant demeanor. Customer Service processes all orders and take additions to orders. We also process grocery, cigarette and tobacco catalogs. We offer small and compact Cipher Lab ordering machines, shelf signs and shelf tags, grocery catalogs, and more!


LGC Customer Service is easy to reach via phone, fax, or email and is available until noon every Saturday!

Customer Service

Retail Sales & Development Services 

Laurel has a skilled sales team with years of experience working closely with Independent Retailers to address a variety of sales, marketing, and operational issues.  


The Development Team's goal is to assist Independent Retailers in achieving operational excellence and providing merchandising assistance with the goal of driving store sales.


Retail Accounting

Laurel Grocery provides their independent retailers with accurate and timely financial statements to make informed decisions in order to grow and be profitable.  LGC has nine total accountants and associates on staff to serve all of your retail accounting needs.


We also offer payroll processing, annual W-2's, accounts payable services, and coupon redemption.

Retail Accounting

Planning & Engineering Services

Laurel is willing to help develop a vision and work a buildling addition or new ground-up store to completion.  We will help build the retailer's dreams from preliminary store layouts through development to grand opening and support store operations into the future.  


Laurel is highly motivated to help grow sales and save energy costs and have staff on-hand who can guide a retailer through the process.

P & ES

Center Store Services

Our goal:  Build programs that drive sales and drive profitability for our customers.  The Merchandising Team is measured by growth in marketing dollars being passed to Retailers as well as maintaining and above industry average service level of 96%.


We offer several great programs such as our PA$$ TPR program, Frito Lay DSD Program, InComm gift card program, and more!


Private Label Services 

Laurel markets IGA and Life Every Day Private Labels, in addition to Better Valu as our entry level price point in each category.  Laurel pledges to carry out the brand promise-"Committed to Quality, and Dedicated to Excellence."


Laurel has dedicated itself to bringing customers the best quality product at the best value, everyday.


Transportation Services 

Laurel offers full service transportation to our Independent Retailers. Laurel operates a fleet of over 40 trucks and 78 trailers with 45 drivers.  We charge a fuel surcharge that is based on fuel cost, miles from our distribution center, and cube of order.


Unloading is a team effort between the Laurel drivers and the Retailer's personnel.

Laurel Meat Program 

Laurel Meat Department has set Independent Retailers apart from their competition.  This will not change as the meat industry moves rapidly from a commodity based to a brand based environment.


Laurel Meat Department is staying on top of changing trends to keep customers ahead of the competition.


Laurel Deli/Bakery Program

The Laurel Deli Department features many programs and products to service the different types of Deli & Bakery operations that exist today.  


Laurel continually adds new items and develops new programs to help Independent Retailers serve their customers better


Produce Program

Laurel Grocery Company produce customers are serviced by Indy Fruit, a full service produce distributor located in Indianapolis, IN.


The Laurel/Indy Fruit produce program is based on a commitment to a level of quality and freshness not usually found in a traditional supermarket.


GM, HBC, & Specialty Foods Program 

Laurel Grocery has partnered with Imperial Distributors for our GM, HBC, and seasonal product needs to provide Laurel retailers with the best selection and programs to drive sales.  Imperial has specialized in non-foods for over 70 years and supplies over 1,900 Retailers.


Our specialty foods provider, Leo A. Dick & Sons, offers a selection of over 8,500 items and offers monthly TPR programs.

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